How to create an innovation culture…

Here is a great quote that cuts to the chase about creating a culture that supports innovation. It comes from a recent online article from business week about the world’s most innovative companies.

"You can make it really complicated or really simple," says Arthur D. Levinson, chairman and chief executive of Genentech Inc., the world’s foremost biotechnology company. "If you want an innovative environment, hire innovative people, listen to them tell you what they want, and do it."

Pretty smart, isn’t it?

 

To read the entire article click here!

About Russ Schoen

Creative thinking expert
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